Famous faces including footballers Lionel Messi and Zlatan Ibrahimović, martial arts professional Alexander 'The Mauler' Gustafsson, and celebrity hairdresser Andrew Barton have collaborated with mobile platform Mikz to create their own channels.

While Messi's channel, Messi 10, focuses on the Leo Messi Foundation, Barton provides styling demonstrations and a blog, and both Ibrahimović and Gustafsson upload behind-the-scenes pictures and commentary. Mikz is a platform which allows users to 'shape their online world' by signing up to blogs, news and channels to receive tailored content.